You're not alone. Many seasoned marketing managers, just like you, grapple with the complexities of SEO, Facebook ads, and content generation.
In the ever-evolving world of digital marketing, it's easy to feel left behind. Traditional marketers, once confident in their craft, now find themselves adrift in a sea of SEO, digital advertising, and content algorithms.
The result? A nagging feeling of imposter syndrome, watching as competitors seemingly harness the magic of digital with ease.
But what if there was a way to bridge that gap? To not just understand the jargon and metrics, but to confidently craft strategies, execute campaigns, and measure real-world results?
To speak the language of digital marketing fluently, whether you're diving in hands-on or directing a third-party team?
Introducing our 11 masterclasses. A comprehensive journey that transforms uncertainty into mastery. From the intricacies of SEO to the nuances of PPC and content strategy, we're here to empower you.
No more feeling overwhelmed. No more second-guessing. Just pure, empowered digital marketing confidence
Traditional marketing managers, once confident in their strategies, now face a labyrinth of new challenges. From unraveling the mysteries of SEO to keeping pace with the relentless updates of Facebook ads, and carving a unique voice amidst the digital noise, it's a steep learning curve.
The stakes?
Campaigns that fall flat, investments that don't deliver, and the unsettling shadow of always being one step behind.
Here's what you stand to gain:
Elevate Sales: Build a robust digital marketing foundation and watch your sales soar as you implement proven strategies.
Bridge Knowledge Gaps: Enhance what you already know and discover crucial insights you might have missed.
Banish Overwhelm: Say goodbye to stress and the fear of lagging behind. Master the digital realm and stay ahead of the curve.
Outsource with Confidence: When you do choose to outsource, be equipped to ask the right questions and ensure you get the best value
In-House Mastery: If you're streamlining costs and bringing marketing in-house, feel confident with every campaign you launch.
Empower Your Team: Elevate the expertise of your entire marketing team, ensuring consistent and impactful results.
I knew my digital marketing knowledge was well behind where it needed to be, but I didn’t know what I didn’t know!! I am so pleased that I have joined the 11:11 sessions, I wont lie that I’m still not slightly overwhelmed in certain areas, but I already feel more confident and have a to do list!!
The reassuring part for me is that I can access the hub and refresh on elements of the sessions, I need most. I am really enjoying the sessions and the quality of trainer is excellent, I also like meeting the other candidates and sharing our ‘concerns’.
The Masterclass 11.11 course is brilliant!
The training course is broken down into a series of topics for local attractions to get to grips with Digital Marketing - with experts talking you through every step of the way.
Week by week this course has helped me learn new skills and has made a real difference to how I do my everyday job. I would highly recommend the course.
Great session this morning. Thank you so much. SO much to get sorted but at least I now know what I don't know!
Here's what you will learn in the 11:11 Digital Attraction Marketing Masterclasses
Individual sessions are available to purchase on demand priced at £147 or buy ALL sessions to save money.
MASTERCLASS 1
How to write a Digital Marketing Strategy
Why you need a plan, what needs to be included and how to decide on goals, tactics and digital marketing campaigns.
MASTERCLASS 2
Introduction to SEO and Technical SEO
All you need to know abour SEO for your business, from tools, technical tips, SEO audits, Local SEO and how to measure your ROI.
MASTERCLASS 3
Facebook & IG Ads 101
Why you should be utilising paid social, what you need to set up - pixels, domain verification, setting up events for the best chance of success.
MASTERCLASS 4
Keyword research & Content Marketing
Types of content, free tools for keyword research, how to find keywords, how to get your content seen, link building and Digital PR.
MASTERCLASS 5
How to run Facebook ads with a small budget (£600 per month)
How to chose the right campaign objective to meet your business objective.The good, the bad, and the ugly of Facebook ads.
MASTCERLASS 6
Google Analytics - GA4
How to quickly and easily set up your GA4 account, start tracking data and set up reports so you can understand where your
traffic is coming from, what they' re doing and who is converting into leads or sales.
MASTERCLASS 7
Facebook Ads Tracking
What are the metrics you need to be measuring to make sure your ads are on the right track? We will identify key data as well as what to do if your campaigns are not performing.
MASTERCLASS 8
Social Media analytics
What are the metrics you should be measuring across your social media channels, how and where to find them and what you can do to improve.
MASTERCLASS 9
Introduction to PPC and Google Ads
What is Pay Per Click advertising and what are the different types of ads that you can use, how to measure ROI and how to improve cost per click metrics
MASTERCLASS 10
Content Creation Strategy
What is a content strategy and why you need one. How to repurpose content to maximise your time and efforts. What content to create for your business.
MASTERCLASS 11
Pinterest Marketing
What is Pinterest Marketing, getting to grips with the basics and how to use to increase your reach and help feed your content strategy.
MASTERCLASS 12
Tiktok Advertising
A bonus session! Intro to TikTok advertising and using the channel for your business.
ARE YOU READY TO LEVEL UP YOUR DIGITAL MARKETING?
VALUE OF 11 Sessions £3300
TOTAL VALUE £3694
£1111.00
That's just £101 per session when booked as a programme!
(exc. VAT total £1333.20)
100% Privacy. We Will Never Spam You!
11 ONLINE DIGITAL MASTERCLASSES WITH DIGITAL MARKETING EXPERTS
ACCESS TO RECORDINGS VIA
THE HIVE TO REFER BACK TO AND SHARE WITH YOUR TEAM.
Q&A OPPORTUNITIES AND ADDITIONAL RESOURCES ALLOWING YOU TO TAKE ACTION.
Join the 11:11 Digital Attraction Marketing Masterclass risk-free!
If you have watched all sessions, implemented the steps, taken action we can guarantee that your digital marketing will improve and you'll see results. We're SO confident that these sessions will accelerate your digital marketing - that we will offer a full money back guarantee if you don't.
PLUS... ADDED BONUSES
Meet the expert trainers
Collaboration is at the heart of all that we do at The Marketing Collective and we work with incredible experts in the field of digital marketing.
Founder, The Marketing Collective
Jo Andrews
Jo founded The Marketing Collective in 2010 and has a strong background in tourism and destination marketing. An experienced marketing strategist with a passion for content marketing, Jo leads on all things strategy and marketing planning for clients and as a marketing coach - teaching the foundations of marketing and how emotion-led marketing can help businesses to stand out and grow.
SEO Director
Mike Essex
Mike Essex is a Fellow of the Chartered Institute of Marketing and founder of Devise Marketing, a marketing consultancy. Over the past 17 years he’s helped everything from start-ups, to local attractions, the NHS, and even some of the biggest companies in the UK to do better digital marketing. From SEO, to PPC, content marketing and more, Mike knows what it takes to get great results online and he’ll be sharing his top tips with 1111.
Facebook Ads Specialist
Alex Jones
Alex has over 15 years’ of experience in digital marketing including tourism, hospitality and higher education. She now runs her own business offering “done for you” Facebook and Instagram services as well as training and consultancy. Her clients have included national charities, leisure facilities and e-commerce brands where she works with them to:
Digital Marketing Manager
Mike Gwynne
Ben Martin and Mike Gwynne from Royal Flush Marketing specialise in creating and executing comprehensive digital marketing strategies for businesses of all sizes. Leading on implementing GA4 for clients and providing ongoing support and guidance to help you make the most of your Google Analytics 4 data and use it to increase online visibility and drive business growth.
Who's a good fit for the
11:11 Digital Marketing Masterclasses?
It's not for everyone, here's who should (and shouldn't) enrol.
WHO SHOULD ENROL
You want to increase your knowledge and skills in digital marketing.
You want to feel confident in your digital marketing.
You want to be able to understand digital marketing strategies
You want to feel confident when talking to agencies or freelancers you outsource to.
You want to stop feeling that you don't know enough or are up to date enough.
You want to gain some control over your to do list when it comes to digital marketing.
WHO SHOULDN'T ENROL
You can't commit to working through the actions.
You have an experienced digital marketing team who are delivering exceptional results.
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