CALLING ALL FRUSTRATED TOURISM BUSINESS OWNERS & MARKETER WHO ARE TIRED OF SEASONAL STRUGGLES
Are you feeling the expense of
unsuccessful tourism marketing?
TIME TO GET CLARITY IN YOUR MARKETING AND GENERATE MORE LEADS
You have an amazing attraction, beautiful hotel, or incredible destination - so surely it shouldn't be this hard to get consistent bookings?
Your marketing may be causing you more overwhelm and confusion than generating the year-round guests you deserve.
DO YOU HAVE:
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Lack of clarity on what and how to market your business across the seasons? And therefore no strategy?
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Uncertainty about who you are marketing to causing your content and campaigns to sink like a lead balloon.
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Confusion about your unique value which leaves you competing on price because visitors and guests don't understand what makes you special.
If the above sounds familiar, then you're spending time and money on ineffective tourism marketing and will never see the consistent bookings you deserve.
Hi there! I'm Jo Cooper and I want to help you with your tourism marketing so that it drives bookings year-round and creates the sustainable business you deserve.
INTRODUCING THE 6 STEPS TO TOURISM MARKETING CLARITY & SUCCESS
Through this online and on-demand training, I am going to take you through 6 proven steps specifically designed for tourism businesses to achieve clarity in your marketing so that it makes it EASIER TO CONVERT BROWSERS INTO BOOKERS - even during your quietest seasons!
You are just 6 easy-to-follow videos away from feeling confident and in control of your tourism marketing.
You are just 60 minutes away from achieving better results with easier marketing driving more consistent bookings.
6 STEPS TO MARKETING CLARITY & SUCCESS
Ready to discover simple and effective marketing solutions that bring incredible results?
Imagine having confidence and clarity in your marketing, and best of all, seeing the benefits of increased leads and sales.
How? By re-building solid marketing foundations that are going to stop the overwhelm and plate spinning of too many marketing tactics.
I have created this 6 Steps to Marketing Clarity & Success to help you find clarity on your brand, audience, and messaging to give you the foundations you need to reignite your marketing machine.
Want the self-paced online training version?
If you know you're ready to take action, you can work through the 6 Steps to Tourism Marketing Clarity in your own time.
The end result is a structure to your marketing that resonates with your target audience and drives sales.
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How to build a clear brand strategy that positions your business to stand out against your competitors.
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What your emotional proposition so you connect on a deeper level with potential guests and they want to book with you.
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The questions to ask when building your ideal customer so you REALLY know their motivations, booking behaviours, and decision patterns.
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How to write and craft your marketing messages that convert browsers into bookers across all seasons.
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How to lead with emotion in your marketing campaigns so they catch the attention of your ideal visitors whether it's peak season or shoulder season.
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Some simple marketing actions you can be doing right now to build brand awareness.
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How to organise your seasonal marketing to make you more efficient.
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What you need to do in order to feel confident in your tourism marketing so you can make better business decisions.
STEP BY STEP LESSONS
'LEARN THEN DO' APPROACH
OUTCOME FOCUSED TRAINING
WHAT YOU WILL GET IN THE ONLINE TRAINING:
Training videos AND worksheets to help you take action in your marketing:
GOAL: To give you clarity in your marketing so you can stop wasting time and money on ineffective marketing so that your business can thrive.
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6 Steps to marketing clarity workbook
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Introduction to marketing and why foundations are vital
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Creating your Brand and understanding the brand pyramid of personality, values, benefits and essence
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How to define your unique selling proposition (USP) to stand out
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Leading with your unique emotional proposition and why that is important
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How to niche your ideal avatar and client by understanding their emotions
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How to conduct a Marketing Review to ensure your messaging connects with your audience to generate leads
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A simple method to organise your marketing to save you time
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Marketing that you can do for now for some quick wins
ARE YOU READY TO GAIN CONFIDENCE AND CLARITY IN YOUR TOURISM MARKETING?
Order now and get:
- Lifetime access to The 6 Steps to Marketing Clarity & Success Training videos that you can watch on demand in your own time and at your own pace.
- The 6 Steps to Clarity & Business Success Workbook that allows you to take action and implement each of the steps for your business.
£197.00 £47.00
(exc. VAT total £56.40)
100% Privacy. We Will Never Spam You!
PLUS... ADDED BONUSES
We really want you to notice a difference after you’ve taken the 6 Steps, that’s why we’re including these additional bonuses to help you make a huge impact on your marketing!
Order today and not only will you get access to the course, you’ll get:
BONUS #1: HOW TO WRITE A DIGITAL MARKETING STRATEGY VIDEO TRAINING
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To help you take action and build your marketing strategy to grow your business and get results. Once you have done the 6 Steps to Marketing Clarity and Success - strategies become easy!
VALUE £297
BONUS #2: MENTORING CALL WITH JO
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Get a 30 minute online marketing mentoring session to understand where your blocks might be and how to move forward with your marketing.
VALUE £147
What makes this course so effective?
The Marketing Collective was founded in 2010 by Jo Cooper as a new type of marketing agency specializing in tourism and visitor attractions.
With over 20 years of experience in tourism marketing, Jo and her team have provided marketing consultancy to numerous attractions, hotels, and destinations, including managing successful consortium groups like Hampshire's Top Attractions, Sussex Top Attractions, and Dorset Top Attractions.
Jo is passionate about helping tourism business owners find clarity and feel empowered by their marketing, understanding the unique challenges of seasonal businesses, weather dependencies, and experience-based selling.
Now is the time you really need to feel confident with your tourism marketing.
Buy The Course risk Free!
How much money are you wasting on ineffective marketing?
With this small investment to boost your own marketing knowledge, you could save thousands!
And if this course doesn't help you - we will give your money back AND give you a FREE 15 min call to help with finding that clarity!
FREQUENTLY ASKED QUESTIONS
Do I need to have marketing experience to take this course?
Not at all! We talk you through every step and there’s a workbook to help you implement what you’re learning.
I’ve got marketing experience, do I need this?
Even the best marketers can lose their way. Marketing can feel overwhelming, there’s so much you can do and it can be easy to get caught up in ineffective marketing. This course will help realign your marketing, help you refocus, and reignite your marketing passion!
Does it matter if my business is well established or newly starting?
Nope! This course is designed to build marketing foundations which are vital to any business at any stage. If you’re new, it’s the perfect opportunity to get the marketing structure in place to give you the strongest start. If you’re established, you may have found your marketing has lost its way and not generating the results you deserve, this course will help you get those foundations back in place so the rest of your marketing starts to thrive!
How long will the course take?
Each video is between 5-15 minutes of bite sized content. You’ll have some work to do in your workbook as you go. You’ll be able to work through the course at your own pace, however, we suggest scheduling some time in your calendar to prompt you to take time to complete it.
What if I don’t find the course valuable?
This course is a small investment to generate big results! We believe it’s unlikely you won’t get value from it. However, in the unlikely event you’re not happy with the course, we will refund your money AND give you a FREE 15 min call to help with finding that clarity!
How much more money will you waste on ineffective marketing?
STOP! Get clarity now!
If you’re sick of seeing little or no return on your marketing investment, it’s seriously time to stop. You will not sustain your business this way!
This easy-to-follow, affordable course, WILL give you strong and clear foundations for your marketing.
Say NO to overwhelm and YES to marketing clarity!
Who's a good fit for the
6 Steps to Marketing Clarity & Success training?
It's not for everyone, here's who should (and shouldn't) enrol.
WHO SHOULD ENROL
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You want a step by step process for getting clarity in your tourism marketing.
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You want confidence that your marketing is doing what it should - all year round.
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You want a simple and effective marketing process.
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You want a solid base upon which to make your business decisions.
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You want to be able to connect on a deeper level with your audience so to generate leads allowing you to compete on value and not price.
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You want to gain some control over your to do list when it comes to marketing.
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You want a competitive advantage over your competitors.
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You've struggled to make any meaningful progress so far but now want to push on and get your marketing machine running efficiently.
WHO SHOULDN'T ENROL
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You're already fully booked year-round with a waiting list!
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You already have a polished tourism marketing strategy delivering consistent results.
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You have total clarity on what you're focused on and how to confidently plan and deliver your marketing to generate leads and sales.
You can't commit to working through the tourism-specific actions
I would highly recommend utilising The Marketing Collective’s 6 Steps to Marketing Clarity. The content is helpful whether you’re just starting on your marketing journey or a marketing professional of 20 or more years. At Wonderseekers, we needed to create new brand guidelines that could be rolled out to our whole organisation from the Marketing team to the operational teams to the support functions. It was therefore important that we created a document that was easy to understand, helped explain how to use our both the visual and verbal elements of our brand but, most importantly, helped everyone understand what our brand is.
Just attended a presentation by Jo at the Marketing Collective - helpful, informative, inspiring, brilliant. Thank you!
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